When Boston native John Paradise (yes, that's his real name) packed up his family and moved West 13 years ago, he had hopes of getting a foot in the door of the car business. His wife had family in SoCal, so he figured he might as well sell cars in short sleeves rather than suffer the blistering chill of East Coast winters. A serendipitous meeting on a baseball field gave him just the traction he needed to shape his vision.
That chance meeting was a conversation with Family Toyota's Marc Spizzirri. Marc offered John a management position with his dealership and from that day forward a lasting bond and mentorship was formed. John Paradise's five-year tenure at Family Toyota (the dealership was sold in 2007) helped him develop the business ethics and management style he brings to his own venture, Paradise Automotive Group.
John applied Spizzirri's commitment to community and non-aggressive approach to selling cars and brought eight key players along from Family Toyota. What started as a side business for John has become the fulfillment of his dream.
In April of this year, doors opened at Paradise Automotive Group in San Juan Capistrano with the help of landlord Scott Looney, who John Paradise credits for making it all come together at this location. Paradise has positioned his business in the marketplace as a discount dealership and promises prices "as close to wholesale as possible." His offer of affordable luxury is backed up by his impeccable reputation and his ability to consistently price vehicles lower than area franchise dealerships. Customers come to the negotiating table armed with information and research, and John Paradise answers with transparency and extensive research of his own. He estimates that 70% of his revenue is repeat and referral business, so John strives to get the right customer to the right car every time. The high volume and quick turnover has supported his business model and led to early success for John Paradise and his crew and hundreds of happy drivers in Orange County.
John Paradise's "What can I do for you?" philosophy not only applies to his customers, it extends to the local community as well. As a San Clemente resident, husband of a teacher, and father of two, he feels it's important to invest in the community's future. John does that by way of area schools. John Paradise and Paradise Automotive Group have donated cars, sponsored sports teams and tournaments, for Dana Hills, JSerra, and San Juan Hills schools, to name just a few.
Paradise Automotive Group
32592 Valle Rd., San Juan Capistrano, CA. 92675